Living art in community for the future of social, sustainable commerce.
This week I had a great friend of mine help me design my new business cards. These are the 5th set of business cards I’ve printed in the last 3 years – each one a design for a new project, a new company, a new iteration of all the flavors and colors of my particular contribution. I learned early in my career, one turn short of the hula-hoop, that authenticity in your company’s brand is perhaps the most important marketing move you can make…an idea that unfortunately is still very undervalued.
The business world being a fractal of the larger picture of reality, I can understand why. To show up in full light, in full authenticity, requires an active practice of self-love. To be on the frontier of your identity, as David Whyte says, is stepping into a space of vulnerability. Four years into the game of vulnerability and the active unfolding of the layers of my heart have allowed me to look at it in a different way. David is his poem; “The Sudden Streams” speaks of vulnerability as competency – as a faculty for understanding the immensity of what is about to happen.
When you present the core of yourself to the world it is raw, it is humble, and shy, and quick to play hide and seek – eager for the affirmations of your social group to give it anchor. Here in San Francisco I interact on a regular basis with individuals who put themselves, their art, their deepest dreams, on the interrogation line – to be critiqued, loved, hated, and deemed success or failure in this world of fickle change. This act of open vulnerability and trust takes the strength of a warrior, and courage only the heart can provide.
I come back to this over and over again. Osho says; “The way of the heart is the way of courage. It is to live in insecurity; it is to live in love, and trust; it is to move in the unknown. It is leaving the past and allowing the future to be.”
One of these entrepreneurial businesses that I’ve found myself enamored by is the offspring of Jen Fritz and Maria Tabia – the aptly named Warrior Within Designs. I love these ladies and what they’re creating not just because their product – seriously sexy one-piece jumpsuits of all varieties, called – ‘The Onesie’ – are my favorite thing to wear, but because the way they do their business and engage in the world is a beautiful reflection of the depth of their self-love, their vulnerability. Jen and I understand each other as sisters on the path of artistic validity. Two nights ago I got her take on what it means to be a Warrior, and how her business came to be.
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